Skating through Time: A Brief History of Rink Board Advertising

Hockey board advertising has become an integral part of the game, captivating audiences and providing valuable exposure for businesses and events. In this blog, we will take a journey through time to explore the fascinating history of rink board advertising and its evolution into the prominent marketing tool it is today.

  1. Early Beginnings: The origins of rink board advertising can be traced back to the early days of hockey. In the early 1900s, wooden boards were installed around the rinks for safety purposes. Advertisers quickly recognized the potential of these boards as a marketing medium and began placing hand-painted signs to reach the growing audience of hockey enthusiasts.

  2. Transition to Printed Ads: As the popularity of hockey grew, so did the demand for more sophisticated advertising techniques. Hand-painted signs were gradually replaced by printed ads, offering better quality and increased flexibility. This transition allowed for more diverse designs and the ability to showcase multiple advertisers on the same board.

  3. Technological Advancements: With the advent of modern printing techniques, rink board advertising experienced a significant transformation. Vinyl stickers emerged as a cost-effective and durable solution for displaying advertisements. The introduction of advanced printing technologies enabled vibrant colors, high-resolution graphics, and intricate designs, enhancing the visual impact of the ads.

  4. Television and Broadcasts: The rise of televised hockey games revolutionized the advertising potential of rink boards. As games reached a wider audience, advertisers realized the immense value of having their brands displayed prominently on the boards. Television broadcasts captured the attention of millions of viewers, making rink board advertising a highly sought-after marketing tool.

  5. Integration of Digital Elements: In recent years, rink board advertising has embraced digital innovations to maximize its impact. LED screens and rotating ads have been integrated into the boards, allowing for dynamic and eye-catching displays. This fusion of traditional advertising with modern technology has further elevated the effectiveness and appeal of rink board advertising.

From the humble beginnings of hand-painted signs to the technologically advanced vinyl stickers and digital displays of today, rink board advertising has come a long way. Its evolution mirrors the growth and popularity of hockey as a sport. As we continue to witness advancements in advertising technology, rink board advertising remains a powerful marketing tool that captures the attention of passionate fans and delivers exceptional brand exposure.